The Partnerships to Improve Community Health (PICH) is the newest generation in CDC's long history of community health initiatives that aim to improve health and reduce the burden of chronic diseases. The program uses evidence and practice-based strategies to create or strengthen healthy environments that make it easier for people to make healthy choices and take charge of their health.
In our 17-counties, we will develop multi-sector Tobacco Free Living and Healthy Foods Coalitions of businesses, schools, nonprofits, government agencies, and faith based associations, healthcare professionals, and other community organizations.
As awardees, we will use public health strategies to reduce tobacco use and exposure and improve nutrition to prevent disease and promote a healthy environment.
The Partnerships to Improve Community Health (PICH) project focuses on chronic diseases including; heart disease, cancer, stroke, diabetes, and chronic lower respiratory disease the leading causes of death and disability in the 17-counties.
To address risk factors for these diseases, two multi-sector coalitions made up of representatives from health departments with the Northeastern NC Partnership for Public Health (NENCPPH), faith-based institutions, local government entities, community colleges, health and human service agencies, and community organizations will implement strategies to reduce secondhand smoke exposure and improve nutrition.
- Increase the number of people with improved access to smoke-free and/or tobacco-free environments.
- Description: To increase the number of people who are provided with a safe and healthy smoke-free or tobacco-free environment in all county government buildings, by decreasing exposure to secondhand smoke and by decreasing tobacco use as health outcomes related to heart disease, stroke, and diabetes are improved
- Increase the number of people with improved access to environments with healthy food and beverage options.
- Description: Improve access to fresh fruits and vegetables in food desert areas by integrating the Health Communication Plan and branding the marketing with the communities including expansion of the Supplemental Nutrition Assistance Program (SNAP) and Electronic Health Benefits (EBT) availability in rural, low income areas.
- Increase the number of public and partner education messages promoting smoke-free and tobacco-free environments and healthy food and beverage.
- Clearly communicate through consistent messaging through public and partner channels to raise awareness, create branding, and expand support of the regional efforts in the areas of smoke-free and tobacco-free environments and healthy food and beverage options through supportive and tailored interventions in support of programmatic activities.